IMPORTANCE OF FACEBOOK ADVERTISING

The global presence of Facebook within the sphere of online traffic is immense. It has a market dominance upon social media, with approximately 40% of the world using either Facebook or its sibling social media networks. 

When advertising your product or service, it is important for your brand to permeate the most frequented ad spaces in order to expose your brand to as many potential clientele as possible. The necessity of this can be demonstrated when you consider the increased expense of advertisement placement during the American Superbowl in contrast to most other television advertisement slots during the year.

Facebook, a globally recognised brand itself, therefore offers optimum traffic potential to advertisers online. Not only this, but it additionally provides gateways to other much-frequented online traffic spaces such as Instagram and Whatsapp, creating integrated marketing opportunities across numerous platforms and applications.

A defining aspect of Facebook that has allowed it keep relevancy for almost two decades is its driving capacity for technical innovation. As a social network it continuously reinvents itself, allowing for it to both adapt to and lead technical and commercial trends and evolutions – a key example of this can be found in how Facebook has altered its own advertisement methodologies in the past. This provides potential brands with a steadfastly reliable advertisement space.

One of the key features of Facebook advertising is its capabilities for promoting your brand to targeted demographics. By using keywords and tags, a brand can be marketed to a clientele most likely to be interested in its wears.

Additionally, the ‘like’ and ‘comment’ systems built into Facebook provides brands with immediate feedback receptacles to their content. By allowing not only viewership statistics but immediate clientele response potential creates a highly efficient market research opportunity which few other traffic spaces provide to such an effective degree.

This customer service and response system contains the added benefit of a brand being capable of building a relationship with their consumers. By replying to customer feedback (in an effective and responsive manner) a consumer may feel listened to, thus lessening the faceless corporate impression of a business that many consumers are repelled by. It should be noted however, that with poor customer relation skills, a business can be sunk through its social media presence when not handled effectively, creating a double-edged sword as such.

All-in-all, while never wise to place all of ones advertisement eggs in one basket, Facebook is an invaluable online marketplace to advertise within.